Alpharetta Real Estate Homes for Sale

MILTON - This sign cracks me up.  Just who do they think they are fooling?

The sign reads:  Only Two Left.  But it is pretty easy to see that there were only THREE to begin with!  Every time I see this sign my brain flip flops it and I read:  Only One Sold!  I think this sign does more harm than good.  What do you think?

The sales strategy of creating urgency, sometimes artificial urgency, is not new.  "While supplies last…"  "Offer good until midnight tonight…"  "If you call within the next five minutes, you’ll also receive…"  We’ve all heard them.

Anyone who drives up and down Birmingham Highway regularly knows that there have been "only two left" for about six months!  Where is the urgency in that?

The funny thing is that the two remaining houses are actually pretty darn nice.  They are just over priced is all.  That is why there are "only two left."  Duh.

Originally, one of the remaining houses was listed at $899,900 in March last year.  Then it was reduced to $849,000, still didn’t sell and the builder fired the realtor…go figure.  Builder hires a new realtor and lists the house at $914,000.  I don’t get it either.  Since then, the house has been reduced to $890,000 and now to $855,000. 

I’m not sure if the dog is wagging the tail here or vice versa, but unrealistic beliefs about the price make you do silly things with marketing, or at least transparent things that everyone knows don’t work.  It is not better than holding an open house for a property that is overpriced thinking that increased traffic is going to get it sold.  You can market an over priced property all day long and it is not going to sell until you get the price right - and you are going to look silly in the process.  Worse yet, you are probably not even going to get an offer.

If anyone wants to buy a quite nice brick home on Birmingham Highway for around $750,000, call me.  That is where this house should be priced.