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No Picture Available | How Not to Market a House for Sale

nopic.gifNo Picture Available.  Like shown on the left, that is what is displayed in the MLS when, duh, the agent has not loaded any pictures.

Pictures increasingly tell the story in our visual age.  That explains why home buyers who are browsing homes online are frustrated when they come across a listing with no pictures.  Can the seller even be serious about selling if they don’t post a picture?  Are they trying to hide something?

Would you be surprised if I told you that in February of this year, of the 65,663 Residential and Condominium properties listed in the Multiple Listing Service for the Atlanta metro area, 5,023 had no photos at all?  On top of that, 11,474 only had one photo, when the MLS now allows you to post 12 photos per listing. 

I’m not sure if it is malpractice or laziness, but it is unforgivable for a listing agent to not have at least half a dozen well-taken, well-lighted, well-cropped photos of the home they are marketing.  And solid quality photography should not be reserved only for million-dollar homes.  Digital photography is too inexpensive and easy to learn for every house for sale not to have a photo.

Additionally, the way that people and agents search for homes these days is with "saved searches."  Buyers have predefined searches (if you want one, just contact me and I’ll set you up) that automatically notify them of new homes on the market that meet their criteria.  If there is no photograph when that buyer gets the notification, that buyer is likely to never consider your home again.  You missed your shot.

Photography is a mini-hobby of mine and I take pictures of all sorts of things besides houses, but I’m always looking for ways to take and display house pictures better.  One of the coolest new tools I’ve found is piclens, and you can see an example here of some home photos I’ve taken of an awesome home for sale just north of Alpharetta in East Cherokee county.

As time permits, I’m also adding "face shots" of Alpharetta real estate to Zillow.  I don’t sweat every detail of these photos, but do post them to Zillow so that people using that service from out of state and relocating to Alpharetta can get a better feel for what the properties look like.  They might even call me when they are ready to move…if they like my style ;->

Lastly, I have a collection of what I call lazy realtor photos.  I’m not sure if these are humorous or sad.  For more on bad real estate photos, check out Athol Kay’s MLS Bad Photo of the Day.  Athol has carved a name for himself in the real estate blog sphere just by cataloging other realtors’ photo atrocities.

My Collection of Atlanta Real Estate Photos by Lazy Agents

lazyagent.jpg

Agent is either too lazy to get out of the car or doesn’t know how to crop a photo. 

lazyagent.jpg

This agent can get out of the car, but doesn’t know how to park on the street. 

lazyagent.jpg

This agent was (too) short ;->  Nice roof, though. 

lazyagent.jpg

This agent went to art school before real estate. 

lazyagent.jpg

This agent can’t see the houses for the trees. 

lazyagent.jpg

This agent was actually a fencing contractor! 

So, which is worse, a bad picture or no picture at all?  You should never have to find out. 



http://www.alpharettarealestatehomes.com/00390C
Posted on March 24, 2008 11:15:32 by Real Estate Blog Author   Kevin.Warmath Real Estate Blog Categories   Posted in Stuff I like to talk about, Sellers, Alpharetta Real Estate, Photography
Comment from: Mark Argentino [Visitor] Email · http://www.mississauga4sale.com/
too funny! I will search for some odd photos of homes and email them to you.

Another great post!
Mark
PermalinkPermalink April 23, 2008 22:55:13
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Kevin Warmath
PRESIDENT - Warmath Real Estate @ Keller Williams
direct: 678.438.3041
fax: 866-233-6636
email: Kevin@WarmathRealEstate.com
Keller Williams North Atlanta
5780 Windward Parkway, STE 100 Alpharetta, GA 30005
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